This was one shirt
It started as an interview shirt. My title across the shoulders, the query sitting just underneath, and a little QR square that jumps straight to my work. That was the whole plan.
Then people started asking for their own. Fair enough, but a design that only fits one person is a worse design than one that fits anybody. Full stop.
So I went back to the original artwork and measured it down to a hundredth of a millimetre (yes, really), then pieced together the logic behind every type size on it. Turns out one rule was quietly running the whole show: every auto-sized line fills 99% of its column. Not 100, just 99. That leftover 1% is the reason the last letter never quite kisses the trim edge.
The tests? They rebuild my own shirt from those rules and hold it up against the original file, edge against edge. It matches to within 0.01 mm. I’ll admit that one felt pretty good.
— Yazan Ali, who is still available.